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gsm-frutskes · promo campaign for het nieuwsblad

Campaign for the GSM-Frutskes promo stunt by Het Nieuwsblad.
The newspaper was giving away "phone tags" – little decorative gadgets on a string that can be attached to your mobile.

We decided to go for an over-the-top retro advertising style. The ads show a cliché 1950's goody two-shoes girl in a plastic setting demonstrating the wondrous screen cleaner tag.

TV: